Working in partnership with our nurseries since 2004


Marketing Toolkit

5 Step Marketing Toolkit

It’s no secret that the UK’s lockdown period is proving challenging for nurseries, childminders and parents alike. But really, the key is to ‘keep talking’.

Now is usually the time when nurseries are witnessing a flurry of enquiries from parents for September starters – organising show-arounds and answering lots of questions – but the current situation may be having an impact on this normally busy period. And that’s ok.

But what can nursery practitioners do to keep communication with existing and prospective parents flowing?

In truth, maintaining a strong online presence is a crucial piece of this puzzle.
So, we’ve created a five-step marketing toolkit to help you boost your digital presence, as well as keep in contact with parents – ensuring you’re at the forefront of their minds when they start thinking about choosing their child’s nursery.

This toolkit gives you tips on how to:
  • Connect with your parents and local community on social media
  • Increase your online presence
  • Encourage referrals
  • Consider special offers
  • Prepare to bounce back
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